Bubblegum Club: outer south: a record label for the future re-writing the script

“Starting a record label is an ambitious task, to say the least. Even more so in 2020 when independent artists have direct access to their fans and when major labels still control a lot of the airwaves and literally own stakes in streaming platforms such as Spotify. Countless labels have started up over the years from the infamous Factory Records and Sub-Pop, to local imprints you’ve probably never even heard of, but that have played a crucial part in getting certain music to your ears. While being independent is easier than ever, a record label can still be crucial in offering artists that extra support they need, and not to mention that a well-curated label can become a hub for finding a particular type of artist and/or sound. That being said, and taking into consideration the long-term success rate of some record labels, one could argue that these institutions are usually started as labours of love by genre connoisseurs and music nerds who just want to share good music with the world.”

Read more here.

Image courtesy of outer.south

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